Artificial Intelligence (AI) is changing the way brands interact with consumers, create brand experiences and drive revenue. As the digital world continues to change quickly, AI is an essential tool to help marketers stay ahead of the competition, deliver custom experiences, and make faster, smarter decisions.

Imagine knowing your audience better than your audience knows themselves. That’s exactly what AI allows marketers to do. By analyzing large volumes of data to predict consumer behavior, marketers can develop high-impact marketing campaigns. Instead of guessing what consumers want, AI will allow marketers to know what consumers want and deliver it to the consumer in real-time.

A great example of the benefits of AI is the use of chatbots; they can respond to inquiries 24/7, assist customers when they need help, and also help drive sales through the opportunities created by collecting data on what customers are looking for. In addition to supporting chatbots, AI-powered tools are now able to recommend products and services based on consumer behavior, creating a shopping or browsing experience that appears to be custom-built.

AI also changes the way marketers create content and optimize for search engines (SEO). With the use of AI-powered tools, marketers can generate ideas, create captions, analyze trending content, and optimize blogs and landing pages much more quickly than they have been able to in the past. AI does not replace human creativity; instead, it helps marketers leverage their creative resources to brainstorm ideas and develop effective marketing campaigns.